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A company can send out a perfectly written announcement and still leave people confused. The problem isn’t always the words. Sometimes employees don’t understand why a […]

A communication campaign can generate thousands of views, mentions and impressions and still leave a difficult question unanswered: What did it actually achieve for the organisation? […]

A communication decision can take five minutes to make and years to explain. A team member forwards an internal email to the wrong person. A social […]

Most organisations don’t think about a crisis until they’re in the middle of one. It might begin with a customer complaint that gains attention online, a […]

When corporate board members gather, discussion typically centers on financial returns, market expansion, and strategic risks. Yet the person quietly keeping those boardroom deliberations aligned with […]

If you ask a Room of PR managers how their last campaign went, you’ll usually get a list of numbers: 50,000 impressions, three media features, and […]

Imagine spending a significant budget on a prime billboard at a major highway intersection, running heavy radio ads, and pushing sponsored social media posts, only to […]

Stacks of mattresses, boxes of cooking oil, and hundreds of sacks of grains filled the courtyard at the National Disaster Management Organization headquarters. Walking through the […]

Many organizations post regularly on social media and assume they are communicating effectively. While social media is an important channel, it is only one part of […]