Media

October 8, 2025

Media’s Role in Combating Misinformation

Not long ago, a local entrepreneur woke up to find her business trending online for all the wrong reasons. A post falsely claimed her brand was […]
September 3, 2025

Strategic Communication in Action: A Case Study on the Refugee Football Scouting Tournament

Introduction On Saturday, August 30, 2025, the Amahoro Coalition, in partnership with Samaritan Angels and with the support of the Ghana Refugee Board and Challenges Ghana, […]
August 29, 2025

Why Media Trust is Declining & What Brands Can Do

In today’s fast-moving digital landscape, trust is currency. For businesses and organizations, effective communication is not just about visibility. It is the foundation for credibility, resilience, […]
June 23, 2025

Why Media Training is a Non-Negotiable for Modern Executives

Think about being a top boss these days. It’s not just about making the big decisions inside the company anymore. Everyone’s watching you. What you say […]
June 16, 2025

Turning Visibility into Impact: A Media Campaign That Delivered

Turning heads is one thing; making a real difference is another. A media campaign that truly nailed this recently was the “End Plastic Pollution” push by […]
May 22, 2025

How African Brands Can Own Their Narratives in Global Media

For ages, when the world thought about Africa, the stories they usually heard were kind of one note, you know, focusing on the tough stuff. But […]
May 19, 2025

Five Steps to Get Your Story Picked Up by the Media

Want to get your story out there in the news? Landing media coverage can really boost how many people see you, how much they trust you, […]
May 12, 2025

Why Ghanaian Companies Must Leverage Media – A Case for Strategic Storytelling with Yadaba Communications

Real Stories, Real Impact: Lessons from SFC 2025 In a world increasingly driven by visibility, Ghanaian brands must look beyond conventional marketing and embrace purposeful media […]